Experiential.
SAN FRANCISCO GIANTS CHAMPIONSHIP PARADE
Directed creative services at the studio (Hartmann Studios) that produced a parade in downtown San Francisco, where over a million fans celebrated with a procession along Market Street and a rally at City Hall featuring speeches, music, and tributes to the team’s postseason resilience.
AMERICA'S CUP (ORACLE RACING)
Directed creative services at the studio (Hartmann Studios) that produced activation sites around San Francisco for the 2013 America's Cup, blending high-stakes competition with opportunities for emerging talent and spectator enjoyment over several months.
NELSON MANDELA MEMORIAL (CITY OF SAN FRANCISCO)
Directed creative services at the studio (Hartmann Studios) that produced the Nelson Mandela Memorial at San Francisco City Hall on December 11, 2013, honoring the life and legacy of Nelson Mandela with music, cultural performances, speeches, and a visual tribute.
ORACLE OPENWORLD CLOSING EVENT
Directed creative services at the studio (Hartmann Studios) that transformed a parking lot on Treasure Island into a vibrant playground for 20,000 visitors, featuring amusement park rides, carnival games, craft beer, local cuisine, and stunning views of the San Francisco Bay, topped off with a headlining concert.
GOLDEN STATE WARRIORS (CITY OF OAKLAND)
Directed creative services at the studio (Hartmann Studios) that produced the 2015 Golden State Warriors Championship Parade in Oakland, celebrating the team’s first NBA title in 40 years with an estimated 500,000 fans honoring the Warriors' victory over the Cleveland Cavaliers.
GOOGLE PLAY MUSIC (NYC)
Directed creative services at the agency (Jack Morton Worldwide) that developed and produced the Google Play Music Block at the Panorama Music Festival on Roosevelt Island, New York City—a 30-foot cube blending art, technology, and music into an immersive experience and interactive hub for attendees.
THE HOME DEPOT (LAS VEGAS)
Directed creative services at the studio (Hartmann Studios) that produced The Home Depot Store Managers Meeting in Las Vegas, gathering over 2,000 store managers to share strategic initiatives, introduce new product innovations, and foster a unified company culture.
T-MOBILE (BINGE ON)
Directed creative services at the agency (Jack Morton Worldwide) that produced an event bringing together celebrities, media, influencers, and the public to celebrate how T-Mobile connects customers to the movies and TV shows they can’t live without.
SAN FRANCISCO SYMPHONY BLACK & WHITE BALL
Directed creative services at the studio (Hartmann Studios) that produced the San Francisco Symphony Black & White Ball, a premier black-tie event featuring live performances, fine dining, and dancing across multiple venues to raise funds for the Symphony’s artistic and education programs.
NBA ALL-STAR WEEKEND (BARON DAVIS)
Directed content at the studio (SLiC Studios) that produced NBA All-Star Weekend events, including a discussion on Black excellence and leadership with Mayor Justin Bibb and Baron Davis at the City Club of Cleveland, as well as the BIG Summit with Hennessy and SoleSavy, launching History of the Game, a metaverse tribute to unsung basketball talent featuring art by Hank Willis Thomas.
THE SOILED DOVE
Managed and performed with Jazz Mafia, the ensemble that composed and performed the original score for The Soiled Dove, a touring production set inside Vau de Vire’s 12,000 sq. ft. Tortona Big Top circus tent, with performances in Oakland and at the Oregon Eclipse Festival.
SUNDAY SKOOL (JAZZ MAFIA)
Managed and performed with Jazz Mafia for the Sunday Skool series, a creative playground where new work was debuted, fresh collaborations sparked, and the artistic community connected. The series took place at The Great Northern in San Francisco and featured guests like Gift of Gab of Blackalicious, Grammy-nominated Lateef the Truthspeaker of Guannam Projects, DJ Chief Xcel, and DJ Platurn, a 23-year veteran of the music industry.