Start-Ups.
SUPERSET STARTUP STUDIO
As a founding partner and Head of Creative and Content at Superset, I helped build and fund data and AI software companies. I launched the first set of portfolio companies, developed and deployed playbooks for brands, creative processes, and production/studio operations, led content teams, and informed user experience for portfolio companies' software.
BOOMBOX.IO (SUPERSET STARTUP STUDIO)
As Head of Content and Creative at Superset, I focused on the development of an easy-to-use platform for creators to collaborate, engage with fans, and earn revenue from their music. My work included overseeing research and development, MVP roadmapping, and user experience design, including distribution and publishing functions for this artist collaboration tool.
HABU (LIVE RAMP)
As Head of Content at Superset and Habu, I helped develop the MVP for software that empowers advertisers to safely harness and activate insights from decentralized data. This was Superset’s first exit, acquired by LiveRamp for $200M in 2024.
KETCH (SUPERSET STARTUP STUDIO)
As a Superset Partner and Head of Creative and Content, I focused on brand alignment, strategy, market positioning, and messaging efforts for a complete data control platform simplifying the complexity of privacy and data governance for businesses, working closely with the founders.
ESKALERA (SUPERSET STARTUP STUDIO)
As a Superset Partner and Head of Creative and Content, I focused on brand alignment, strategy, market positioning, and messaging efforts for data-driven employee engagement software technology, designed to optimize talent for mid to large companies, working closely with the founders.
TRUTHSET (SUPERSET STARTUP STUDIO)
As a Superset Partner and Head of Creative and Content, I focused on brand alignment, strategy, market positioning, and messaging efforts for Truthset, a data intelligence company dedicated to validating the accuracy of consumer data, working closely with the founders